Oops!
Some of the screens are not optimized for mobile devices! You might see some clipping in images and wonky layout issues. I am working hard to fix this but in the meantime I would recommend viewing these on a desktop.
Redesigned the sign up experience on the SmartHQ mobile application for GE Appliances. SmartHQ is the consumer facing mobile app with which users can control various home appliances.
For this project, the focus of the redesign was mainly around the sign up process and looking into steps to help streamline and better present certain information to the users in their sign up journey.
The request was to look into the sign in flow for the SmartHQ App and to identify key issues that users would face. This request was put forth as a measure to improve the experience of using the app and to improve user ratings on the App Store.
The first step in identifying the issues was to conduct an audit of the existing process. The existing sign up flow was mapped into key blocks and these were investigated. From the audit, the basic flow was mapped out, the user would be presented with a sign up call to action (CTA) and once they click on it they will be asked to input their email and country as the basc information. This information was required to create an account. The next step was to setup a password, then input the users personal data. The users then had to verify their email after which the process would be complete and they would be directed to the home screen.
Certain steps in the sign up flow were performed out of order due to the backend data structure being in place and was unable to be modified. Selection of country was one such example as different regions would be presented with certain backend issues that would be considered out of scope.
The initial audit of the signup flow revealing three key issues that were the focus of this project. The two major issues which were of the highest priority were in the password creation section and the personal data input section. The final issue was a much more overall issue perataining to the design and certain graphical elements.
The initial audit of the signup flow revealing three key issues of varying degress of priority. Isuues 1 and 2 were the high priority items and issue 3 was a low priority item.
Once there was a direction established, prototypes were made to send to the developers. For these prototypes, the key choices that were made and screens designed are shown below.
A prototype for the sign up flow was built in Figma. This protoype was meant to convey the flow of the sign up screens and show how the password and data input screens would change.
This is an interactive prototype and can be navigated from the start of the sign up flow till its end.
This was a great project to work due to the nature of its structure. Things had to move quick and the timeline was around a month for the deliverables of the design. I felt that the project helped me work with tighter schedules andquicker iterations within my team and the rest of stakeholders involved. I felt that analyzing and redesigning certain aspects was a good lesson in restraint and control to see what could be changed realistically rather than work at it with recklesss abandon. Overall a very quick and fun project to work on!
